Unnecessary Union Jacks in Scotland: Uncovering Subliminal Advertising

Big thanks to @CSbungo for the idea for this blog post and for alerting me to many unnecessary Union Jacks in Scotland!

Just as a starter for 10: the actual development of this post was sparked by the latest Pepperberry women’s clothing catalogue which arrived on my mat a couple of weeks ago. I’ve started off the collection of #unnecessaryunionjacks images on the Village Aunties Pinterest board with pictures from that catalogue. For example (and yes, every model in the entire catalogue is white and thin, surprise surprise), see the picture below. I’d like your help to gather more examples; read on!

Source: bravissimo.com via Morag on Pinterest


So. The ramping up of British nationalism over the past few years has been palpable across the UK, and a flood of Union Jacks and related imagery has been evident. Clearly it serves a number of conservative, capitalist and reactionary purposes, not just that of trying to convince Scottish people not to vote for independence. However, the ubiquity of Union Jacks in Scotland feels extra intrusive now that we have an independence referendum coming.

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London’s Burning – Riots, Class and Masculinity

A brief glance over the news in the past 24 hours and you would be forgiven for thinking this country feels more for property than human beings. “The worst rioting in decades as crowds of youths smashed windows, emptied shops of their goods and set properties on fire.” (Sky News)

Images of burning cars, shops and other buildings are splashed all across newspapers and news websites. Hardly a mention anywhere of the human element , aside from the obvious demonisation of young hooded ‘thugs’ looting shops and clashing with police.

“Rioting has spread across London with cars and buildings set alight on a third night of unrest, with trouble flaring in other English cities.” (BBC)

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