Big thanks to @CSbungo for the idea for this blog post and for alerting me to many unnecessary Union Jacks in Scotland!
Just as a starter for 10: the actual development of this post was sparked by the latest Pepperberry women’s clothing catalogue which arrived on my mat a couple of weeks ago. I’ve started off the collection of #unnecessaryunionjacks images on the Village Aunties Pinterest board with pictures from that catalogue. For example (and yes, every model in the entire catalogue is white and thin, surprise surprise), see the picture below. I’d like your help to gather more examples; read on!
So. The ramping up of British nationalism over the past few years has been palpable across the UK, and a flood of Union Jacks and related imagery has been evident. Clearly it serves a number of conservative, capitalist and reactionary purposes, not just that of trying to convince Scottish people not to vote for independence. However, the ubiquity of Union Jacks in Scotland feels extra intrusive now that we have an independence referendum coming.